Online Communities Handbook: Building your business and brand on the Web
Product Description
Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to:
• identify the business objectives for your online community
• develop a community strategy to recruit and retain members
• create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate
• take advantage of free advertising opportunities
• use communities to gain market insights and establish a direct line to your customer base
In addition, you’ll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own.
You’ll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they’ve learned and the secrets of their success.
Online Communities Handbook: Building your business and brand on the Web
Related posts
- Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks
- Brand New Individual Software Resume Maker Career Edition Career Planning And Assessment
- Career Warfare : 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield
- Building Online Business with Positive Personality
- 4 Point Insurance Inspection Services For All Building Constructions
- As anybody you never know the smallest factor about Search
- The Motley Fool Personal Finance Workbook : A Foolproof Guide to Organizing Your Cash and Building Wealth
- How to Get Out of Debt: Use a Budget to Avoid, Eliminate or Manage Debt
- Trading Systems That Work: Building and Evaluating Effective Trading Systems
- If you're seriously interested in online marketing, and growing traffic
Tags: Advertising Opportunities, brand, Brand Loyalty, Building, business, Business Objectives, Communities, Community Strategy, Company Money, Customer Base, Discover, Essential Tools, Free Advertising, Handbook, Market Insights, Members, New Business, Online, Online Communities, People, Product Description, Revenue Source, Saving Money, Success, Tools Online, Web Product